Agri-Business Development Course

Course Overview

This simplified course provides aspiring agripreneurs with foundational knowledge and practical skills to start, grow, and manage a successful agribusiness. The course is structured into four key modules:

Module 1: Basic Introduction to Entrepreneurship

Explore what it means to be an entrepreneur, identify market gaps and customer needs, and develop a business idea. Gain insights into personal mindset diagnostics to ensure entrepreneurial success.

Module 2: Design Thinking

Learn the six-stage design thinking process to identify problems, understand customer needs, and create low-cost prototypes. Apply practical exercises to develop problem statements, customer insights, and MVP plans for your agri-innovation.

Module 3: Business Startup

Focus on business registration, vision and mission setting using the McKinsey 7S model, value proposition development, branding, and sales strategies. Learn to craft a compelling business pitch.

Module 4: Business Planning

Delve into business operations, cost management, revenue generation, and risk management. Develop a business strategy using the Lean Canvas model while focusing on talent and risk management.

Course Objectives

• Learners will understand what to take on entrepreneur journey 

• Learners will understand how to create low-cost prototypes and test ideas using the design thinking process.

• Learners will appreciate importance of business registration, create a compelling value proposition and apply effective sales, and marketing strategies to attract and engage customers.t

• Learners will understand the best-practices in operating successful agribusiness

Expected Outcomes

State the knowledge, skills, and competencies learners will acquire after completing the course. These should align with the course objectives.